Setting up a Google Business Profile that brings in walk-ins

The setup

1. 1Use your exact registered business name. No keyword stuffing, it triggers suspension.
2. 2Choose the most specific primary category available, then add secondaries.
3. 3Set a service area if you deliver, a pin if customers come to you.
4. 4Add opening hours and keep them true, including public holidays.
5. 5Upload at least ten photographs, taken in daylight.

What actually moves ranking

Review volume and recency, photograph freshness, and how quickly you answer questions. A profile updated monthly outranks a more established one that has been left alone.

The step almost everyone skips

Complete the products or services list with prices. It is the single strongest signal that the listing is maintained by a real trading business.